Online marketing consists of two main types of advertising:. The results appear due to the keywords used by the searcher. In order to advertise on a search engine, you will need an Adwords account which is a very easy tool provided by Google. Display Advertising : This is one of the most common types of ads you might have come across while browsing.
It could be in a video or image format and is largely based upon user behavior. The Ad vantages of Digital Marketing:. It is no surprise that more and more people are devoting their time online to transact or research. Cost-Effective: Digital marketing is an economical and most effective way to promote your business as compared to traditional marketing.
It is you who decides the budget which can even start from something as low as Rs. Real-time results — The moment your ad is live, you can view the performance.
Additionally, edits can be done in real-time. This way you can understand the situation and take necessary action. It is a model where the advertiser pays the publisher each time their ad is clicked. Google Ads is the best and easiest platform for PPC.
Targeting — In the case of traditional marketing, there is no way to determine the number and the type of people who saw your billboard. With digital marketing, it is not easy to target audiences based on their interests, location, behavior. You can create an audience based on your business model and push your ad to the right consumers. Measurable results — Be rest assured about the analytics and reports through digital marketing.
Easy Interface : Setting up ad accounts, building a website, managing social media have become straightforward and clear-cut with the easy user interface. As an Internet user, being aware of how this is targeted will help a user.
Ad blockers — Ad blocking or ad filtering is a type of software that can remove or alter advertising content from a webpage, website, or a mobile app. Social media is the biggest aspect of Digital Marketing.
Most of us have some footprint on social media platforms. Paid Ads — To reach out to target audience all social media channels requires paid ads. Influencers Endorsement — Influencer marketing has gained a huge momentum due to digital channels. It has become a career path for many through endorsements and reviews. Email — Email marketing plays a key role too.
Content Marketing : Unique content is what works on social media. If you want to stand out and make an impression in the digital realm, then your content has to be top-notch and versatile. Provide valuable information and educate the consumer through videos, images, text, audio, e-books, slide share. Action — Do it now:. Create visual content using www. Dynamic : Digital Marketing is dynamic and on-going.
Keep this in mind we must understand that digital marketing is not the only practice. So while you might be an expert in using Instagram, you also need to know about Twitter or Snapchat and make use of it to grow your business. Do not restrict your business to just one platform. Brand Building — It is a known fact that brand building or brand reputation is a long-term process. While digital marketing gives you a push to create brand awareness, you must acknowledge that brand building yield results with effort and continuation.
Multi-Level Marketing — Digital marketing is not multi-level marketing. It certainly provides a medium to build a brand reputation through social media but it is not a good practice to indulge in MLM.
Quick rich schemes — Most often people think they can quick money online with the help of affiliate marketing. Eventually, you will lose business and reputation. Who can do Digital Marketing?
No matter what industry you belong to you can do digital marketing! Anyone and all of the above can learn and grow with digital marketing. Digital marketing is dynamic and updated every day.
The future of digital marketing has a lot to do with Artificial Intelligence, automation, and technical expertise. Should you be worried? Yes, and No — digital marketing has evolved and changed quite a bit, however, all the big players including Google, Facebook, Instagram are good at simplifying these techniques for common users.
A basic understanding of all the channels and keeping up by reading the latest updates through each of the platforms official blog can help:. Digital India: is a campaign launched by the Government of India to ensure that Government services are made available to citizens electronically by improved online infrastructure and by increasing Internet connectivity or by making the country digitally empowered in the field of technology.
The initiative includes plans to connect rural areas with high-speed internet networks. Faster data: The monthly data consumption on every smartphone in India is estimated to grow nearly five times from 3. Digital Marketing spends in India:. What does this mean? We will be seeing more competition, reducing the price which will help entrepreneurs, small businesses use it to its advantage.
Digital marketing fast results — Effective and instant but to see results, it does take time just like any other activities. Digital marketing is easy — Easy, but being creative is touch and to get good at it you have to work your way up.
Social media is free — Pages and accounts are free but to reach to the right audience you have to spend. I can start my own business — Yes, but just like any other business it takes time to build your business online too.
Can work from home — Sure, you have to hustle to get to where you want to be. Can get rich fast — There is no such thing as getting rich fast. It was easier like 10—15 years ago not anymore. How Digital marketing is done?
Outsource : There are specialized agencies whom you can outsource it to. In house : Hire digital marketers to work for your company or clients. Consulting : You can become a consultant if you are well versed in Digital Marketing. Freelancing : Resources: Upwork , Fiverr. Resources to learn: Alexa skills kit Google Actions.
Voice shopping is changing the way we shop: Imagine ordering a product without seeing it. Your alexa does all the shopping without you seeing it. Take a look at this video :. Technical skills are one of the most wanted skills for Digital marketing. Resources to learn: Code Academy. Google New Ads: Recently Google announced major changes to its advertising platform. Google Ads now adds AI artificial intelligence to its ad platform. We are living in a mobile-first to the mobile-only world, where people expect your websites to load faster and they want information whenever and wherever they are.
Resources to learn: Understanding user behavior — Think with Google. User experience, the design is something every marketer should know. Personalized Searches will dominate as our mobile, assistance are all integrated with our personal devices. Every experience to be tailored just for them. Content is the core of digital marketer in , and moving forward Customized Personalized Content will dominate.
Case Studies:. Mobile has changed everything. We live in a world with a lot of choices, brands, and a hundred other career choices. These are big decisions, after all. How do go about finding the right Digital Marketing Institute? If you like to get started in Digital Marketing, please give us a call or email Suresh at web marketing academy dot in. Your Name required. Your Phone Number required. Your Email required.
Your Message. What is Digital Marketing? In fact, Shiffa is the one who is coming up with proposals, presenting, and closing the deals. If you miss a class, please ask a friend for notes.
There will be 1 weekly quiz based upon the readings due that week and Quizzes in total. The lowest quiz grade will be dropped. Professional Conduct and Course Participation The university respects the rights of instructors to teach and of students to learn. Maintenance of these rights requires campus conditions that do not impede their exercise. Campus behavior that interferes with these rights will not be tolerated. Professional Conduct - Students are expected to behave in a professional manner.
Course Participation - Students are expected to actively participate in class discussions and to treat each other and their opinions with respect. Non-respectful behavior will be grounds upon which the student may be asked to leave to room.
Defining marketing for the 21st century chapter 1 of Marketing Management by Philip Kotler. The field of marketing chapter 1 of Marketing by Stanton 3. A hypothetical marketing plan will be discussed in the class. Strategic marketing planning chapter 20 of Marketing by Stanton Week 4: Development of marketing plan Key readings 1. Strategic marketing planning chapter 20 of Marketing by Stanton 3. Managing personal communications chapter 19 of Marketing Management by Philip Kotler.
Personal selling and sales management chapter 20 of Marketing by Stanton 3. Assignment: study the sales management system of a business organization and make a write up, this is basically term report for half of the class.
Conducting marketing research and Forecasting demand chapter 4 of Marketing Management by Philip Kotler. Marketing research and market information chapter 7 of Marketing by Stanton Week 7: Marketing research process Key readings 1. Marketing research and market information chapter 7 of Marketing by Stanton 3. Case Study: A case study on Spanish cuisine marketing research will be discussed in the class.
Article: What are your customers saying? By Eric L. Lesser and Michael A. By Lewis P. Case Study: Classic Watch Co. Dealing with competition chapter 9 of Marketing Management by Philip Kotler 4.
The formulation of strategy: generic strategy fpr leaders, followers, challengers and nicheres Strategic Marketing Management, 2nd edition, Wison and Gilligan Week Competitive strategies of market leader, challenger and follower Key readings 1.
0コメント